Search engines have become super sophisticated in how they find, interpret and present your website to people searching. AI enabled search engines and AI tools pose new challenges for you as a business owner, but also offer new opportunities.
Careful construction, monitoring and correction of the factors that go into your website search engine optimization is pretty much constant work but that work is different for each kind of business.
SEO Audit
SEO Audit
We know you’re keen to get organic traffic flowing to your site, and we begin that work for you on the basis of an SEO Audit. We select from a range of tools to go about conducting an SEO audit for your website…
Once we have an audit done we report the results to you with a sense of priority and what to tackle first. And that may include vulnerabilities to improper use of your URLs, pages and posts that the SEO audit reveals.
SEO Strategy
SEO Strategy
Once we know where your site sits in terms of page indexing, core vitals like load speed and site structures, and search term rankings we’ll put together an action plan to get you from where you are to where you want to be. Clean SEO is part of the advertising scene and to get the most from your Ads spend we’ll get your SEO into good shape.
Your strategy will be balanced across the technical, layout, and content aspects of SEO as they pertain to your site and your business. We can do all of the work at once or stage it out over a few months. SEO is ever evolving and consistency is the key.
SEO Repairs
SEO Repairs
Over time website pages change and post content piles up. Your site may have a lot of ‘home made’ language and fun images you picked up from the internet or have gone to town with post tagging all of which slows your site down and makes your pages hard for search engines to interpret. So part of your SEO strategy will be to deal with issues revealed by the audit, and that includes your pages, posts, the code behind your website and the design and content of your site.
Search engines are incredibly sensitive these days and AI is taking this sensitivity to new heights. Lets make sure your site is in position to reach for new heights in ranking for organic traffic and cost effective Ads spend.
SEO Maintenance
SEO Maintenance
Everything about your website needs maintenance and upkeep and SEO is no exception. And depending on your business and the function of your website you may need some kinds of SEO maintenance more than others. That’s why we have a range of quarterly SEO monitoring and matintenance services available.
Content SEO Monitoring
Technical SEO Monitoring
Semi-Annual SEO Audit
Content Revision For SEO
Tehnical Revision For SEO
SEO Pro Tip
How does a website refresh help my SEO?
Over time your website accumulates changes that lead to crawlers finding multiple versions of the same page, or not finding the pages it has previously indexed. Any categories or internal tagging may also have changed over time resulting in summary ‘pages’ previously found by crawlers becoming obsolete. Page errors assessed by browsers pile up and your site falls out of favor with browsers and worse, falls in ranking.
Doing a full website refresh or replacement every two years clears out the old trail of obsolete page locations weighing down your website. And doing a refresh fulfills an all important function of renewing your keywords and content to keep pace with how searchers are searching.
Website refresh is part of an overall website maintenance plan – combined with technical maintenance activities, content maintenance activities, and SEO upkeep.
DOE Digital Design is a local small business serving small business and non-profits in Vancouver and around British Columbia.
Call For a Free Consultation: 1-604-868-6863
We are located at: 301-1250 Nicola Street
Vancouver, BC, V6G2E6